On Popularity Bias of Multimodal-aware Recommender Systems: a Modalities-driven Analysis

Multimodal-aware recommender systems (MRSs) exploit multimodal content (e.g., product images or descriptions) as items' side information to improve recommendation accuracy. While most of such methods rely on factorization models (e.g., MFBPR) as base architecture, it has been shown that MFBPR may be affected by popularity bias, meaning that it inherently tends to boost the recommendation of popular (i.e., short-head) items at the detriment of niche (i.e., long-tail) items from the catalog. Motivated by this assumption, in this work, we provide one of the first analyses on how multimodality in recommendation could further amplify popularity bias. Concretely, we evaluate the performance of four state-of-the-art MRSs algorithms (i.e., VBPR, MMGCN, GRCN, LATTICE) on three datasets from Amazon by assessing, along with recommendation accuracy metrics, performance measures accounting for the diversity of recommended items and the portion of retrieved niche items. To better investigate this aspect, we decide to study the separate influence of each modality (i.e., visual and textual) on popularity bias in different evaluation dimensions. Results, which demonstrate how the single modality may augment the negative effect of popularity bias, shed light on the importance to provide a more rigorous analysis of the performance of such models

Counterfactual Reasoning for Bias Evaluation and Detection in a Fairness under Unawareness setting

Current AI regulations require discarding sensitive features (e.g., gender, race, religion) in the algorithm's decision-making process to prevent unfair outcomes. However, even without sensitive features in the training set, algorithms can persist in discrimination. Indeed, when sensitive features are omitted (fairness under unawareness), they could be inferred through non-linear relations with the so called proxy features. In this work, we propose a way to reveal the potential hidden bias of a machine learning model that can persist even when sensitive features are discarded. This study shows that it is possible to unveil whether the black-box predictor is still biased by exploiting counterfactual reasoning. In detail, when the predictor provides a negative classification outcome, our approach first builds counterfactual examples for a discriminated user category to obtain a positive outcome. Then, the same counterfactual samples feed an external classifier (that targets a sensitive feature) that reveals whether the modifications to the user characteristics needed for a positive outcome moved the individual to the non-discriminated group. When this occurs, it could be a warning sign for discriminatory behavior in the decision process. Furthermore, we leverage the deviation of counterfactuals from the original sample to determine which features are proxies of specific sensitive information. Our experiments show that, even if the model is trained without sensitive features, it often suffers discriminatory biases

Counterfactual Fair Opportunity: Measuring Decision Model Fairness with Counterfactual Reasoning

The increasing application of Artificial Intelligence and Machine Learning models poses potential risks of unfair behavior and, in light of recent regulations, has attracted the attention of the research community. Several researchers focused on seeking new fairness definitions or developing approaches to identify biased predictions. However, none try to exploit the counterfactual space to this aim. In that direction, the methodology proposed in this work aims to unveil unfair model behaviors using counterfactual reasoning in the case of fairness under unawareness setting. A counterfactual version of equal opportunity named counterfactual fair opportunity is defined and two novel metrics that analyze the sensitive information of counterfactual samples are introduced. Experimental results on three different datasets show the efficacy of our methodologies and our metrics, disclosing the unfair behavior of classic machine learning and debiasing models

Formalizing Multimedia Recommendation through Multimodal Deep Learning

Recommender systems (RSs) offer personalized navigation experiences on online platforms, but recommendation remains a challenging task, particularly in specific scenarios and domains. Multimodality can help tap into richer information sources and construct more refined user/item profiles for recommendations. However, existing literature lacks a shared and universal schema for modeling and solving the recommendation problem through the lens of multimodality. This work aims to formalize a general multimodal schema for multimedia recommendation. It provides a comprehensive literature review of multimodal approaches for multimedia recommendation from the last eight years, outlines the theoretical foundations of a multimodal pipeline, and demonstrates its rationale by applying it to selected state-of-the-art approaches. The work also conducts a benchmarking analysis of recent algorithms for multimedia recommendation within Elliot, a rigorous framework for evaluating recommender systems. The main aim is to provide guidelines for designing and implementing the next generation of multimodal approaches in multimedia recommendation